The Advertising and Public Relations course is highly popular among students who are interested in media, communications, marketing, and brand development. This particular course is apt for a student who is passionate about creative thought, writing, and people. Candidates from all streams are free to choose a career in Advertising and Public Relations after Class 12.It is a very significant area in relation to the way a brand, an organisation, or a government communicates with the people. This industry requires creativity and strategy.What is Advertising?Advertising is all about promoting products, services, or ideas with the use of different media platforms. The primary goal of advertising is to entice customers. The use of media platforms such as print media, television, radio, online media, and social media is denoted by advertising.In an advertising course, students are taught:The Fundamentals of AdvertisingCopywriting and Content CreationBrand ManagementMedia Planning and BuyingOnline Marketing, including the use of social media platformsConsumer BehaviourThe skills that students are trained to develop are how to compose attractive messages that are appealing to people. No art skills are necessary, nor are math skills.What is Public Relations (PR)?Public Relations practitioners are concerned with creating and sustaining a positive image of an organisation. They are responsible for the flow of communications from an organisation to the public. This includes handling the media, preparing press releases, handling events, and crisis communications.In a PR course, students learn:Media RelationsCorporate CommunicationPublic SpeakingEvent ManagementCrisis CommunicationPreparing Press Releases and ReportsPR can increase the credibility of an organisation. Good writing skills and confidence are essential qualities of a public relations practitioner.Why Choose Advertising & Public Relations?The field of advertising and PR is a rapidly developing area in India. The emergence of online media has led to a rising demand for experts in this sector. This course is ideal for students who are looking for a creative yet professional job.The main advantages of this course:Open to students from all streams after 12thNo need for drawing or mathHigh demand in media, corporate, and digital industriesJob opportunities in government, private, and public sector units.Government Colleges that Teach Advertising & PRThere are many government institutions in India that offer undergraduate and postgraduate courses in Advertising & Public Relations.Certain top government institutions are:Indian Institute of Mass Communication (IIMC), New DelhiJamia Millia Islamia, New DelhiUniversity of Delhi (Various Colleges)Savitribai Phule Pune UniversityBanaras Hindu University (BHU), VaranasiMakhanlal Chaturvedi National University of Journalism, BhopalSuch colleges provide quality education, experienced faculty, as well as sound exposure to the media industry.Career Options After the Advertising & PR CourseAfter completion of this course, a student is competent to work as:Advertising ExecutivePublic Relations OfficerMedia PlannerContent WriterBrand ManagerSocial Media ManagerCorporate Communication ExecutiveThe passing-out students can join advertising agencies, media organizations, government departments, public sector units, and internet marketing firms.This is a full-fledged, exciting, and gratifying course for students who are interested in a career in media and communications. Being offered by top government colleges, students can get a quality education while real-world exposure is also guaranteed. If you are passionate about art, communication, and narration, this is a course that fits your interests following the 12th standard.
