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How to Become a Market Research Analyst After Economics: A Complete Guide

Graduates in economics can use their knowledge and expertise to pursue careers in market research.
UniList Desk

Updated Jan 19, 2026 | 10:58 PM IST
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A Market Research Analyst gathers information about what people like to buy and how much they are willing to pay. They do this by analysing sales trends and customer behaviour.
To become a Market Research Analyst after studying Economics, you need to learn certain skills. You should understand statistics and data analysis, as these are essential. You should also know how to use computers and specialised software to analyse data.

Steps to Follow

  • Learn as much as you can about statistics and data analysis.
  • Practise using computers and specialised software to analyse data.
  • Gain experience by working on projects or assisting others with their projects.
  • Apply for jobs as a Market Research Analyst that match your interests.
A Market Research Analyst studies market trends and customer behaviour. They collect and analyse data carefully and help companies make informed decisions. If you have studied Economics and are looking for a strong career option, becoming a Market Research Analyst is a good choice.
Market Research Analysts work with large amounts of information related to consumer preferences. They identify patterns and help brands grow and explore new markets. Their insights help companies understand demand and competition more effectively.

Who Is a Market Research Analyst?

A Market Research Analyst studies customers and markets to understand trends and preferences. They gather information using surveys, data, and reports, and analyse this information to support decision-making.
They identify patterns in data and write reports for companies. These reports help organisations make informed business decisions.

Step 1: Complete Your Graduation

Studying Economics provides a strong foundation and is an advantage. You need to complete a bachelor’s degree in Economics from a recognised college or university. Some well-known institutions in India offering Economics include:
  • University of Delhi (DU) – Economics (Honours)
  • Banaras Hindu University (BHU) – Economics
  • University of Calcutta – Economics
  • University of Mumbai – Economics
A bachelor’s degree is important because most employers require one. Employers look for candidates who can analyse data and understand markets, and a degree demonstrates this knowledge.

Step 2: Learn the Key Skills

Developing key skills is essential for this career. After completing your degree, focus on improving your abilities, as strong skills help you secure jobs more quickly. A Market Research Analyst needs:
Analytical skills – to study data and identify patterns
Communication skills – to explain findings clearly
Statistical skills – to use numbers and research tools
Computer skills – such as Excel, SPSS, R, or Python
These skills help you analyse data efficiently and prepare reports accurately.

Step 3: Internship and Practical Experience

While studying, try to secure an internship to gain practical experience. Internships help you understand how the field works and allow you to apply what you have learned.
You may work with research teams in companies or government departments. This experience strengthens your CV and improves your job prospects.

Step 4: Postgraduate Options (Optional but Useful)

After completing your bachelor’s degree, you may choose to pursue higher studies. A postgraduate qualification can improve your chances of employment. Useful options include:
  • MBA in Marketing
  • MA or MSc in Statistics or Data Analytics
  • Master’s in Business Economics
Government institutions such as Jawaharlal Nehru University and the University of Hyderabad offer strong postgraduate programmes.

Applying for Jobs

Once you have gained the required education and skills, start applying for jobs. Make a list of roles you are interested in and apply carefully. Suitable entry-level roles include:
  • Junior Market Research Analyst
  • Research Assistant
  • Data Analyst
Many companies and research firms hire analysts. You can find job opportunities on employment websites or at career fairs.
Becoming a Market Research Analyst after studying Economics is a strong career path. With a solid degree, practical skills, internships, and optional higher studies, you can enter a growing, data-driven career in India.

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