IIMs Offering Courses in Digital Marketing

Digital Marketing has gained immense importance in the current business scenario. Due to increasing demand by various industries, several Indian Institutes of Management now provide special courses in digital marketing for students, working professionals as well as entrepreneurs. These courses thereby combine strategic marketing principles with practical exposure in SEO, social media, analytics, and online advertising.

The following is an overview of IIMs that provide courses in digital marketing:

One of the best Open Programmes at IIM Ahmedabad is Digital and Social Media Marketing, which is one of the most sought-after ones. The programme spans four days and assists the learners in grasping the consumer psyche and coming up with innovative ways to contain marketing expenditures by leveraging social media. It comprises content marketing, social media advertising and search engine optimization.

Programme Fee: Rs 1. 8 lakh + GST

2) IIM Calcutta: Digital and AI-Driven Marketing (DigiAIM)

Digital and AI-Driven Marketing (DigiAIM): A six-month program DigiAIM at IIM Calcutta is designed to provide participants with theoretical knowledge and hands-on skills to excel at AI-driven marketing and digital environment. The program explores Search Engine Marketing, looking at how AI is transforming search algorithms and consumer behavior. The participants will know how to evolve and tailor to altered behavior and develop search friendly content for AI-scarred internet search environments.

Programme fee: Rs 2.9 lakh +GST

3) IIM Indore: MDP – Digital Marketing

The IIM Indore provides a number of short term management development programmes such as social media analytics, business data analytics, supply chain analytics, project management, strategic planning, managerial effectiveness and digital marketing. The three-day digital marketing course covers training in digital marketing strategy & operations, advertising & public relations and email, social media & search engine optimization.

Programme Fee: Rs 42,000 (+ GST)

4) IIM Indore: Executive Programme in Digital Marketing

This 18-week online program is a full-fledged digital marketing course where marketing professionals are allowed to learn how to serve the transformed market and marketing platforms. IIM Indore's Executive Programme in Digital Marketing gives insights into impact of digital media and consumer expectation, how to create marketing strategy for the internet and utilize new technologies to personalize services, grasp and measure performance.

Programme fee: Rs 1.5 lakh +GST

5) IIM Kashipur: Executive Certified Program in Digital Marketing (ECPDM)

IIM Kashipur provides ECPDM, in association with Talentedge. The programme will equip the candidates with skills and knowledge to grasp new practices in the area of digital marketing. The major mode of learning is through live lectures to be conducted online or classrooms (weekend timetable). The faculty will conduct lectures, which are renowned experts from IIM Kashipur. The programme will comprise class exercises, presentations, take-home exercises, simulation and case studies.

Programme Fee: Rs 70,000 + GST

6) IIM Bangalore: Advanced Digital Marketing (ADM)

IIM Bangalore conducts an Advanced Digital Marketing course which is a 2-day course held on campus. The programme is basically for professionals already working in the field. The programme is best suited for mid-level and senior digital marketing managers and entrepreneurs.

Programme Fee: Rs 1.4 lakh + GST

7) IIM Mumbai: Certificate Programme in Digital Marketing and Analytics

This IIM Mumbai six month program is designed to educate a professional in digital marketing strategy and industry appropriate tools. The participant will acquire skills and knowledge in data driven decision making, marketing analytics, A/B testing and return on investment calculation of the campaign. Will also acquire tools such as Google Analytics, ChatGPT, and Tableau along with AI incorporation into content development, SEO optimization, etc.

Programme fee: Rs 70, 000 +GST

8) IIM Amritsar: Executive Certificate Program in Digital Marketing & Analytics

IIM Amritsar four-month online program is designed to provide the participants with essential learnings on digital marketing and data analytics to enable them to make better business choices. Sustained and enhanced customer engagement in the digital world today is the recipe for business. This course enables participants to leverage technology to decipher the use of technology in customer acquisition and retention.

Programme fee: Rs 60, 000 +GST

The above-mentioned IIMs provide specialized courses that provide students with strategic insights, relevant skills, and industry exposure. Whether you’re a student, professional, or entrepreneur, these courses can help you improve your skills to navigate the marketplace online and develop effective, results-oriented marketing strategies for long-term success.